Organic Ranking Factors to boost SEO Efforts
Author Digital wavesOn 24. Dec 2016
>Google standouts as the leader in search engine industry as on today. Generally, it is believed that Google attracts most eyeballs, and it adopts latest market trends at any point of time. The proprietary name of the search engine has a place in the English dictionary. The word Google is defined as the process of search for information about (someone or something) on the Internet using the search engine Google.
Google started as search-only entity, and now offers email service, navigation service, and plethora of other services including video sharing, image uploading, blogging, and google local. It turned out to be the prime medium to bring traffic to a website and further turned out to be a platform to track search metrics with the help of its viz., Google Analytics and Search Console, along with an assorted menu of specialty web services.
Search engines use complex formulas called ranking algorithms, to define the order of their results that shows up on Search Engine Results Pages (SERPs). A few such search metrics are quite straight forward to measure web content text and HTML title tags. The search engines care about how much text you have on your site, how it’s configured, and, of course, what it speaks.
Below are the commonly accepted six Organic Ranking factors which will increase website ranking in Google searches
- HTML page title
- Visible HTML text on the page
- Inbound links (quality and quantity)
- Internal Links Aka anchor text
- Age of domain
- Lesser factors
- HTML page title: The HTML page title is today's hands-down pioneer, and an eternally vital variable in search engine ranking algorithms. To quicken the website response to searches, the optimization of HTML page titles is an important factor. HTML titles influence the way each pages is listed in searches.
- Visible HTML text on the page: It appears glaringly evident; however you would be astonished at how many site owners miss this basic point. To rank well for a specific set of keywords, your site must contain at least 250 – 1000 words on a page, and that 5 to 10 percent of these words must be your target keywords. The term is usually called Keyword Density. As long as you have robot- readable text written on your page, you must use as many keywords as you need to state your message clearly.
- Inbound links (quality and quantity): Why are inbound links so significant in the search engine ranking algorithms? Such links can indicate a page’s quality, reputation, or status on the Web and site owners have very little control over their own inbound links. It is very critical to understand the quality of the inbound links a website receives, since it is more likely to be ranked higher on Search Engines. Nonetheless, inbound links tell site crawlers that your website is an authority on a certain subject – so the more inbound links you have from high value sites, the healthier your website will be ranked on Search Engine Results Pages.
- Internal Links, aka Anchor Texts: Anchor text, also called linking text, is the text that is “clickable” on the Web, and it influences the search ranking algorithms. Anchor text that comprises your page’s targeted keywords can assist boosting your page’s ranks. Conjoining this keyword-rich anchor text with relevant text surrounding the link can intensify this process. Hence, your anchor text would look like this :
- Age of domain: Site owners have observed that newer domains have a much harder time making their way up the ranks than older ones. So far, this phenomenon has only been spotted in Google, and when Google does something: Sooner or later the others are likely to follow suit
- Other Lesser factors: There are a large number of additional, minor factors that can influence your ranking. Google, for instance, possibly comprises hundreds and probably even thousands of factors in its algorithm. Things like keywords in your meta tags, image ALT tags, and page URL all have some degree of influence, as do factors that may be harder for you to control, such as the popularity of a page or how regularly it is updated.