Importance Of Instagram To Your Business
Author Digital wavesOn 27. Feb 2017
Social media is a very popular platform for marketing any business today. Most business owners and marketers use it to get targeted audience in boosting their business efficiency.
Instagram is one of the best and most-used photo sharing platforms, enabling you to share photos, as well as short videos. There are over 55 million photos shared on Instagram every day which is another great reason why your business needs to utilize this platform.
How Instagram benefits your business
- Promoting all types of businesses (Visual marketing). It gives you a chance to demonstrate your products more visually. You can enhance your images using different filters and also be shared in other social media platform. The companies with products/services can display their items/services through photographs/videos/Demo videos with little creativity presentations.
- Shows your personality. Every business has an identified personality, whether entrepreneur or a vendor, there is a story and personality behind it. You can use Instagram to share the events happening, offices, employees and anything related to it. For someone to get attracted to your product, the way it is portrayed and the personality of the company does major.
- It’s fun! Instagram allows you to engage with your audience and create fun, exciting content. Just make sure you don’t get lost in the fun for too long and get distracted from everything else you have to do
- Drive traffic and grow your business. Instagram allows you increase traffic by using hash tags and getting people to click on it multiple times which helps to grow the business.
- Free Advertising: Advertising on Instagram is absolutely free which costs organization a lot of expenses. It makes Advertising affordable and easy!
Businesses are recommended to use social media platforms for promoting their businesses as they are cost effective and many potential prospects are actively engaged in all these platforms including Instagram.